Customer Relations and Management Strategies for Fitness Centers

Going to a fitness center and making a start to exercise can often be difficult, but when January comes, having a healthy and beautiful body is one of the most frequently written items among New Year’s resolutions. Your guests who start a membership to fitness centers are very enthusiastic at first, but over time they lose motivation and their attendance decreases. You can help your guests achieve a great deal of continuity and help them reach their goals.

You should help your guests to turn their initial motivation into a habit and a lifestyle over a period of time. First of all, you should create small and achievable goals and tie them to a timeline. The prerequisite for achieving big goals is also taking small steps forward, consistently! Achievable small goals will keep your members motivated in the first place. Keeping the guests going also leads to good results, such as creating permanent members for the fitness center.

It’s Time for a Challenge!

By giving your guests specific, measurable, achievable, realistic and time-bound goals, you can prevent them from drifting into uncertainty. A realistic challenge will serve as an anchor to stay fit and build a discipline. Speaking of challenge, it is important to emphasize that it should be a bit of a stretch goal, the great thing about challenges is that they can help your members develop habits that they may not even realize they are developing. The fact that they continue these behaviors even after reaching the goal will be an indicator of how successful you have been. Giving simple goals instead of a “challenge” can detract from the seriousness of the task. The best formula for success involves a little sweat and tears.

You should set goals specific to each member based on abilities, predispositions, body types, experiences and, most importantly, psychological attitudes. One person’s challenge may seem impossible or a simple threshold to another member, remember to decide and update goals throughout the member’s fitness journey. Especially do not leave new members alone in the fitness center! For example, you have created a 45-day training program for a new member; don’t hesitate to tell them that you care and will help them reach their goal with reminders, emails, notifications, encouragement and feedback!

Running a fitness center has its own challenges, from the members’ point of view, everyone has different expectations. Once you understand the expectations of the guests, you need to tell them a little bit about the reality. In a fitness center, there may be people who want to work with a personal trainer, people who want to work alone, people who enjoy working with a group or people who are afraid to participate in collective activities. It is necessary to keep communication with members at a high level, listen to them, inform them, and ultimately make them become part of the fitness center ecosystem.

One of the greatest opportunities offered by management software is CRM tools. Sending mass notifications to your members, creating call and appointment schedules, allowing them to make reservations via smart devices, offering GIF-supported training programs on the mobile app and many more, you can turn your members into loyal customers in a short time.

You can contact now to meet FLYBY management software, developed with more than 27 years of experience and preferred in more than 20 countries, to take your business to the next level!