Running a fitness club today is no longer just about offering modern equipment and a stylish facility. Truly understanding your members, anticipating their needs, and providing them with personalized experiences are among the key factors that determine success.
In such a competitive environment, you need a powerful digital solution to understand your members and build long-term relationships with them. This is where Flyby transforms data into valuable insights, giving your business a competitive edge.
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What is CRM and Why is it Important?
CRM (Customer Relationship Management) is a digital system that enables you to see your members not just as a membership number but to understand their behaviors, preferences, and habits.
With Flyby’s CRM features, you can:
- Analyze member history
- View their most attended classes
- Track loyalty status
- Create personalized campaigns
Scenario: Ahmet attends spinning classes three times a week and is a loyal member. With Flyby CRM, you can see this information and send him a personal invitation such as: “Our new spinning program has started – we’d love to see you there!” This approach keeps Ahmet’s interest alive and strengthens his bond with your facility.
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Understanding Members with Behavior-Based Analytics
Understanding your members’ behavior is the key to discovering why they are happy with your club—or why they might be drifting away.
Flyby analyzes data such as visit frequency, attended events, and spending habits, providing you with detailed reports.
This allows you to:
- Develop loyalty programs
- Predict member churn before it happens
- Send timely reminders and suggestions
Scenario: A member hasn’t visited the facility for four weeks. Flyby automatically detects this and assigns your sales team a “Motivation Call” task, giving you the chance to reconnect before the member disengages completely.
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Increase Loyalty with Personalized Campaigns
Every member is different. Some love group classes, while others prefer individual training. Flyby helps you analyze these differences so you can personalize your campaigns.
Example campaigns:
- “20% discount for members who haven’t visited in the last month”
- “Free PT session on their birthday”
- “Reward points for regular attendance”
Scenario: Elif attends yoga classes twice a week. On her birthday, Flyby sends her: “Happy Birthday! We’d love to welcome you in the front row of our yoga class this week.” This personal touch increases her loyalty to your club.
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Simplified and Comprehensive CRM Management with Flyby
Flyby is not only about tracking customers—it combines sales, marketing, and operations management on a single platform.
Key features:
- Call and Appointment Scheduling
Create call lists for your sales team, schedule appointments, and track follow-ups.
Scenario: Renewal calls are automatically assigned to members whose memberships are about to expire. The sales team only needs to make the calls. - Sales Targets and Performance Tracking
Set team goals and view real-time performance reports.
Scenario: During a campaign, track which sales representative renewed the most memberships through a visual graph. - Graphical Reports
All data is presented in visual, easy-to-read charts.
Scenario: See from your weekly visit report that Mondays are the busiest day and adjust staff planning accordingly. - Digital Marketing Integration
Sync your email, SMS, and social media campaigns with CRM data.
Scenario: Announce a new group class only to members who have shown interest in that specific class to increase campaign effectiveness. - Privacy Agreement Management
Collect and store GDPR-compliant consent forms.
Scenario: When a new member registers, they can digitally sign the privacy agreement directly via Flyby. - Automated Call Tasks
The system assigns call tasks based on specific criteria.
Scenario: A “We Miss You” call task is created for members who haven’t attended in three weeks. - Mass Notifications
Send SMS, email, or mobile notifications to thousands of members with one click.
Scenario: Instantly inform all participants about a canceled outdoor class due to weather conditions.
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Data-Driven Decisions for a Stronger Business
Flyby doesn’t just store data—it turns it into meaningful analytics that help you make strategic decisions for your business growth.
You can easily see:
- Which classes are the most popular
- When membership renewal rates drop
- The conversion rates of your campaigns
Scenario: Analytics show that membership renewals drop during summer. With Flyby CRM, you can create a special “Summer Package” campaign for this period to reduce losses.
Conclusion
Flyby is not just a customer management software for fitness clubs—it’s a strategic solution that boosts loyalty, increases revenue, and moves your business forward.
By using the right data at the right time, you can offer every member a personalized experience and stand out in this highly competitive industry.
Discover Flyby to get to know your members better and give them an unforgettable experience.
